Your business is probably already on Facebook, Twitter, Instagram, LinkedIn and all of the other platforms you need to be in order to reach out to your customers. But even so, it doesn’t feel like you’re gaining the proper traction or posting the proper media to inspire the engagement that you know you need to get. In short, your social media marketing strategies aren’t fine tuned and some might even say, non-existent.

Finding the Strategies for Your Niche

One of the main problems with many company’s marketing strategies is that they are applying the same methods as a universal solutions program for their social media team. This means that essentially, they are taking social media marketing strategies that they’ve heard about and using them “as is” instead of tailoring them to their specific niche or industry.

For example, social media marketing strategies for restaurants are going to be very different than social media marketing strategies for Fortune 500 companies. Of course, when we put it like that, it seems very obvious-unfortunately, the constant failings of social media lets us know that it’s not. The problem arises because not only are the outcomes and goals of each industry very different, the means to the end have to be as well.

Why Using This Strategy for Your Industry is Vital

For instance, in our example above, a restaurant’s marketing strategies should be to entice viewers to come in and eat. This means that taking pictures of different dishes and posting them up on Facebook, Twitter and Instagram is a good ploy. That creates salivation for the food and people are likely to Like, Share, Re-Tweet, etc. the picture. That keeps the restaurant fresh in the customer’s mind and next time they are looking for a place to eat, they’ll remember how good the food looked and make reservations.

On the other hand, a Fortune 500 company isn’t going to get much interaction off of photo media. Sure, Bob in accounting might be interesting to talk to, but a picture of him analyzing graphs on his laptop in the break room isn’t likely to inspire the right kind of interaction. That’s because the goals of a Fortune 500 company on social media are likely to bring in more clients, keep current clients engaged and recruit top talent for the firm. The best way to do this would be to employ social media marketing strategies that establish the company as an industry leader. For example, sharing blog posts and articles that contain relevant and useful information is a great way to market yourself as on the forefront of the industry.

How to Tailor Your Social Media Marketing Strategies

Of course, with so many industries and niches out there, it would nearly impossible to go through each one, showing you how to tailor your marketing strategies for your exact niche. Instead, it would be more time-efficient to go through how different goals affect your marketing strategies. Simply think about what you’re trying to achieve and then match it up with some of the following suggestions. Keep in mind that interaction is the ultimate short term goal for social media, so whatever gets you to that point-no matter how strange or unconventional it may be-will be best for your company.

• Expand your Customer Base. If you’re looking to expand your customer base through this marketing strategy, you’re going to want to post content that is highly sharable and branded. This means that the more viral potential your posts have and the easier it is for those posts to be traced back to you, the better it is for business. A great way to do this is to post links to your blog on your website, provided of course the blogs are high-value in terms of information and content. This allows people to share the link to your website, meaning the more viral it gets, the more leads will be coming into your site. Be sure there is a strong CTA (call to action) at the end of the blog leading to your contact or sales pages. If your social media marketing strategies in the past have shown to be effective when media images and video are shared, make sure the pictures are watermarked with your brand.
• Strengthening Your Current Client List. Another great benefit of this medium is that you can strengthen your current clients’ loyalty. We all know that it cost more to bring in a new client than to retain a current one, so this is a big chunk of social media marketing strategies right here. The key is that you want to constantly provide value to your clients. This means that if you’re in an industry where new information is constantly coming out, you should be the ones providing your fans with that info first. Ask yourself this: what am I giving my followers in terms of value? If you can’t list at least five things, you need to start doing a better job right away. Alert your fans to events that pertain to their interests, share articles, posts, recipes, etc. Give opinions and loose advice but stay away from risk-the bottom line here is that you want your customers to remember why they need you in their lives every single day.

Using Your Social Media Marketing Strategies Wisely

When it’s all said and done, when it comes to social media marketing strategies, whatever works for you is the best rules to follow. Social media is still a fairly young marketing game (compared to television, radio, print, etc.), so nothing is written in stone. Even the so-called “experts” in the field are still fine-tuning their marketing strategies, so you can expect things to change on an almost consistent basis over the next decade or so.

Until that time comes and it become a science, the best you can do is keep your ear to the ground and stay afloat with all of the latest information, techniques and trends.

When it comes to share market investing, many traders are only familiar with the old “Buy and Hold”‘ strategy. Little do they know that there are many Stock Market Strategies that can be easily learnt, that can increase their probability of success in the share market.

Whether you are an investor or a speculator of the share market, below are some handy stock market strategies that can improve your overall performance.

Market Timing Strategies

Timing the share market is a strategy that’s purpose is to identify ideal times to invest money in the share market, to buy stock and when to sell. It is true that if the overall share market is strongly trending, that your probability of successfully investing your capital in a stock which is also strongly trend is much greater.

By investing your money in the share market during conducive market conditions and preserving your capital when the market conditions are not, it stands to reason that you can side step some costly trading losses and greatly increase your overall profits.

Stock Option Strategies

One way that a stock trader can either increase or decrease the leverage and risk in his/her trading investments, is to use Stock Option Strategies. One misconception of options is that they are a risky investment because of the leverage they can provide. But the truth is stock options were originally created to remove some of the risk involve in holding stock, and if used correct, they certainly do provide that.

A trader can choose from a range of option combinations, or stock and option combinations, for a range of desired effects. Depending on which option strategy chosen, a trader has the ability profit when the asset rises in value, remains the same or declines in value. There are also stock option strategies to protected the value of your stock assets.

Stock Market Investment Strategies

There are many stock market investment strategies that a trader can use to both take advantage of conducive market conditions, and also to preserve investment capital. Some of the more common strategies are:

• Portfolio Management Strategies > Capital Allocation, Portfolio Diversification.
• Position Entry Strategies > Progressive Position Entry, Re-test Entry.
• Position Management Strategies > Profit Taking Strategies, Free Trade Strategies
• Position Exit Strategies > Stop Loss, Systems Exit.

Choosing the Right Strategies

Expanding the image of your brand, increasing the interest people have in your company and boosting sales and profit is the main objectives of an online marketing strategy. These should be your number one concerns when analyzing the success of your marketing strategy.

But what about the marketing strategy itself. How do you optimize your marketing strategy in order to accomplish these common goals? I would like to share some optimization tips with you that you can use and implement in your next strategy. These tips will help you increase your chances of running a successful strategy, and will help you create a more streamlined strategy.

1. Effective and clear communication

The first thing you need to do to ensure your strategy is adequate is to ensure that your message is clear and effective. Make sure that your readers will easily understand what your message is about, and what you can offer them. The clearer your message, the more targeted your audience.

2. Target your audience

If you don’t know who you’re targeting, then you won’t be able to reach the right audience. Do proper research before launching your marketing campaign. Examine your competition and discover your target audience. By knowing who to target, you will be able to have a much more successful strategy. Your marketing costs will also decrease and you will be able to direct your campaign to the right people.

3. Use all your options

Online marketing can consist of a large variety of options, platforms, mediums and more. You should analyze your competition and determine all options available to you. Use all of the relevant options that can help you boost the success of your marketing campaign.

Your options might include SEO, blogging, social media marketing, link building, press release distribution, etc. Find out what works for your competition and you will know what options will work for you.

4. Research and improve

Once you have a strategy in place, you should do some research and improve your strategy in any way that you can.

Planning your initial approach to your strategy takes a lot of time, and can hold errors and issues. This is why you need to go through everything, research all aspects of your strategy and analyze your competition. By doing this, you’ll be able to easily identify problem areas in your online marketing strategy, and fix them before launching your strategy and wasting money.

5. Analyze the results

Once you’ve launched your online marketing strategy, you should closely analyze the results it’s bringing. Draw regular reports and analyze the results your online marketing campaign is bringing you. Once your campaign has been running for a couple of days, you should also look out for any part of your online marketing campaign that’s not performing as expected – try to adjust these parts of the campaign to improve your results.

Conclusion

Online marketing is a serious task. You need to work hard, do your research and take the time to set up a proper plan for your online marketing campaign. This will help you build a better brand for your business, drive more traffic and land more sales. By utilizing the five tips I mentioned here, you should be able to see an improvement in your online marketing strategy.